“The rule of the Internet: Help people get what they want.”
People like givers. And lawyers can find social media success by focusing on helping others get what they want, and not selfishly pushing their own priorities, says Kevin O’Keefe, founder and CEO of LexBlog, a company which works with lawyers develop their presence on the Web. It may seem overly simple, but in the age of social media, it’s more important than ever. Moreover, lawyers can better network by sharing the words and works of others.